Lynne Bradley and Rich Golze shared information about my school at my sponsor table!
I gave a session on "Google Yourself." Have you googled yourself lately? What comes up?
Over 425 real estate agents gathered in the Lake Union Armory on Tuesday Sept 8th to participate in probably the largest FREE conference on Social Marketing for agents ever in Seattle! There was NO marketing budget. All the attendees came because of Facebook, Twitter, Emails, and blogs! I was so fortunate to have been on the committe to make it happen, to speak at a break out session, and to be a contributing sponsor. I din't have to worry about parking, because I came to the conference by boat! Ed Bisquera, Mitch Canton, Lynne Bradley and Diana Hoven (my great friend and #1 crew!) all cruised with me at the crack of dawn over to Lake Union.
It was an opportunity for me to connect with a large number of agents, lenders and title reps, to learn more about this web world, and to teach others what I know. I learned about putting together a conference of that magnituden and the power of the marketing on the internet.
Because of what I learned from our facinating keynote speaker, Ian Watts from Canada, I started a video blog for my school. I have done video interviews with over a half dozen people that I will post on YouTube.com under "clockhours." They will also be featured on my website at clockhours.com (maybe a link from there) and on facebook! Instead of me just talking to a camera, I am asking and listening to others about how they are using these internet tools.
I hope everyone picked up at least a few ideas of how to grow their real estate business using the web. The world is changing so fast and it is important that we try to keep learning new tricks!
Two funny stories I have to share with you. As we were setting up oave 700 chairs, unfolding dozen of tables, putting up posters, we found that the projection screen was not there and the conference was soon to begin. So I hear across the room... "Natalie, do you have a white sheet on your boat?" Well, the only one is on my bed so I grabbed it off the boat and with my bright pink duct tape we taped it hanging from the overhang to use as a makeshift projector screen. Then the speaker, who has a great sense of humor says, "Good thing Natalie didnt' get lucky last night as this is from her bed."... or something like that! Everyone laughed. Then, at the afterparty with about 50 people left, we auctioned off the sheet to Solid Ground a charity we were sponsoring. It was so funny.. maybe the winner will get lucky with that sheet?!
A few of the organizers of the conference were standing outside taking a break and noticed that my boat was docked next to the Virginia V Steamship. They wonder if I know the owner/captain. One guy says... "Either she has dated him, has done real estate classes with him or they are fellow boaters!" Later in the day at the after party I introduce Captain Dale of the Virginia V to a group and they all start laughing... and told me that they had a feeling I had to KNOW who ran that boat!
Now I need to post more photos and follow up with the agents that came. About a dozen people were there that teach under my school. Hoepfully I can encourage them to start teaching agents classes on how to use social marketing better!












